DIGITAL SIGNAGE

Securetrac is excited to introduce to you the exciting new frontier in retail sales
'Digitial Signage'.

Digitial Signage is an advanced new technology that combines the power of mass media with the precision of niche marketing.

It provides direct communication to your customers at a point of decision-making, where the viewer is either waiting for service or looking for a product.

MAXIMISE YOUR SALES WITH A DIGITAL SIGNAGE SOLUTION

300% sales increase was observed when aided by a promotion.
68% of shoppers say in-store promotions assist in their purchase decision.
29% of shoppers made an ‘unplanned’ purchase when they saw a Digital Sign.
44% of consumers said they would change from product they had previously intended on purchasing if persuaded.
40% of consumers watched the entire ad and took notice of the sign. (Nielson Media Research)

WHY DO YOU NEED DIGITAL SIGNAGE?

• Your sales staffs are only human and not always selling effectively 100% of the time.
• Do you need more sales floor staff without the wages?
• Do you find the overcrowding of display material in your store confuses customers, rather than entices them?
• Do you find it hard to single out excess stock lines and promote and move them quickly?
• Is it time consuming and costly updating current promotional material in your store?
• Do you look for ways to appeal to a broader audience when it comes to advertising in your retail environment?
• Do you want a more accountable way to spend your advertising dollars?

DESIGN YOUR DIGITAL SIGN NETWORK TODAY WITH SECURETRAC

Digitial Signage is an invaluable tool in attracting your customer’s attention and delivers to them a polished message, all the while leaving you to attend to another customer.

Digitial Signage is not TV, it is a form of out-of-home advertising in which content and advertising messages are displayed on an electronic or digital screen. Content can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times.

Digitial Signage allows the business to advertise monthly specials, promote overstocked product lines, targeting the consumer at the point of purchase.

Digitial Signage can be used to generate considerable revenue as ‘space’ can be sold to suppliers that are constantly fighting for the largest market share.

Typical systems can vary based on the number of zones (advertising areas) and number and size of screens in a particular zone.

A Digitial Signage network is generally connected to an ADSL network and has the ability to change instantly with automatic updates.

At Securetrac we can help you design your network with massively reduced costs as we integrate both CCTV and the Digitial Signage player together. This offers a saving of thousands of dollars.

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For more information on Digital Signage, speak to a Securetrac representative now on 1300 789 246 ...and don't forget to check out our Monthly Specials!